Streaming Lights are a charismatic electro-rock trio originating from
Humberside, Yorkshire. They play a somewhat unconventional sound instead of
playing along to the habitual genre of electro-rock's past. It's an interesting
choice of direction, one which has compared the trio to the work of Hot Chip
and Cansei de Ser Sexy, without Hot Chip's deep bass dance vibes, and CSS'
sensual rhythm work. Streaming Lights are like Hot Chip if they were to play a
pub - bringing together the sounds of both electronic, rave, and indie rock.
They have also formed their own genre, which they like to call ana-lectro - intriguing.
"Atractivo" is the band's second single, after "Shake It Up" which was released with an EP of the same title back in February.
Streaming Lights have a good idea about the genre they're re-creating, and
certainly know their target audience. They even created a video / wrote a song
intended for eBay, which was largely an internet success. In the age of social
media, this exposure is exactly what a band like Streaming Lights need. It's
easy to see why eBay backed Streaming Lights, because their composition
"Do The Math" is the ideal funky, dance, retro song you would expect
to hear while browsing those exclusive 70s synth pop records on eBay.
With "Atractivo", Streaming Lights dissect the general electro
rock genre. They throw out the rule book, and write down on keyboards exactly
what they want to be, what they want to sound like, and how they intend on
sounding that way. Streaming Lights have been gathering support
and acclaim from a number of sources, including the great talent / PR scouting
network of BBC Introducing. With their ability to create interesting electronic
compositions, with legitimate lyrics, Streaming Lights can progress in to a
whole new popular audience. They will have options available to them if the
BBC keeps sniffing around, and when it comes to signing a contract, or opting
not to go down that route; Streaming Lights will be ready. They're not quite
the finished product yet, but with "Atractivo", they move one step
closer to their goals, and to their upcoming album.
~Eddie
