This image really suits the ethos of OnT' Sofa, and all the history that
goes with the name; not forgetting the future. Based in London and Leeds, OnT'
Sofa are revolutionising the way in which performers are seen and visualised
through the internet - primarily YouTube. The big pull factor of OnT' Sofa is the
no dub, no sub editing; a D.I.Y 'what you see is what you get' format. They're
not in the business to crash promising singer-songwriters, they're doing what
they do because that is what they love - they're most certainly standing up
for real music, and as you can see with their YouTube channel, they're discovering real music to.
OnT' Sofa is a growing music video channel run by a team of five creative
sparks, with two core founding members - Ben Davis and Jason Odle, backed up by
photographer Tom Bentley. The trio are oozing with ideas and content, expressed
through YouTube typically on a daily basis. They take submissions
(which, if you're an aspiring artist, I fully back and encourage you to
submit,) and have studios in two locations, listed above. They're essentially a
team of technical talent scouts, finding great artists to record, and show to
the world just what they're missing. They stick their middle finger up at
talentless-hacks, and clap their hands at the young and fresh musicians who
walk through their doors, with a smile on their face and a world of potential
in their instrument. Be it voice, guitar, piano, OnT' Sofa cover it - and
cover it well. We picked artists associated with OnT' Sofa for the Discovery
Weekender because throughout our existence, there's always been a feature, a
look, a listen to what OnT' Sofa do, and to pay them back for their heroic
service to music, what better way than having us showcase their work.
~Eddie Gibson
